Strong data. Wrong format.
The clinical data is strong, but it’s locked in 40-page PDFs nobody reads. MSLs, KOLs, payers, and internal teams all need different formats — visual abstracts, infographics, slide decks.
Why this happens
One dataset, many audiences
A single clinical study generates evidence relevant to at least four different audiences: MSLs need talking points, KOLs need scientific detail, payers need value arguments, and brand teams need positioning data.
But the evidence is published in one format — usually a dense PDF or journal article. Nobody has time to extract, reformat, and adapt the same data into the 5–7 different deliverables each audience needs.
The irony: the better the clinical data, the more formats are needed. A landmark trial should fuel dozens of outputs. Instead, it sits in a single document that most stakeholders never fully read.
“Our Phase III data is excellent. But when I asked for a visual abstract, an MSL deck, and a payer summary, the answer was ‘we need 3 separate projects.’”
— Medical Excellence Lead, CIS, Rare Diseases
Sound familiar?
Typical situations we hear
01
Dense PDF, no visual output
A 45-page clinical study report exists. The brand team needs a 2-page visual abstract for congress. Nobody has created it.
02
Same data, different stakeholders
MSLs, KOLs, payers, and internal teams all need the same trial data — but in completely different formats and depths.
03
Slide deck is 3 years old
The core scientific deck hasn’t been updated since launch. New data exists but hasn’t been integrated.
04
No omnichannel content strategy
Clinical evidence exists in static formats only. No digital-first content for email, web, or interactive KOL engagement.
What breaks without intervention
The cost of doing nothing
Evidence underutilization
Strong clinical data is only used in one or two formats. Potential stakeholder touchpoints go unserved.
Engagement drops with outdated materials
MSLs and brand teams reuse the same deck. Audience engagement declines. The competitive narrative becomes stale.
Inconsistent data presentation
Without centralized content creation, different teams create their own versions. Data is presented differently across materials.
How MAG solves it
From one dataset to every format you need
1
Evidence content audit
We review your existing evidence base and identify which datasets have untapped potential for additional formats.
2
Audience mapping
We map each stakeholder audience to their preferred format, depth, and channel — MSLs, KOLs, payers, brand teams, HCPs.
3
Multi-format content creation
From a single data source, we produce visual abstracts, infographics, slide decks, clinical summaries, payer briefs, and digital content.
4
Design & brand alignment
All outputs follow consistent visual branding, data visualization standards, and regulatory compliance guidelines.
5
Update & refresh cycle
When new data emerges, we update all linked formats simultaneously — maintaining consistency across the content ecosystem.
Services we use to solve this
What you get
Typical deliverables
Visual abstracts
Medical infographics
Scientific slide deck
Payer evidence summary
KOL leave-behind
Interactive HTML presentation
Omnichannel content assets
Real work. Measurable outcomes.
Related case studies
Visual abstract series for ASCO and ESMO: 18 abstracts transformed into shareable medical infographics
✓ Average engagement rate 3.2x higher than traditional PDF summaries
Read case study →
Oncology portfolio evidence positioning deck: comparator logic across 5 indications
✓ Single cross-functional deck adopted by Medical, Access, and Brand teams
Read case study →
Frequently asked
Common questions
How many formats can you create from a single dataset?
Typically 5–8 distinct formats from one data source: visual abstract, infographic, slide deck, clinical summary, payer brief, and digital assets.
Do you handle the design or just the medical content?
Both. Our team includes medical writers for scientific accuracy and professional designers for visual impact.
Can you update all formats when new data comes in?
Yes. We build modular content architectures where updating the core data triggers updates across all linked formats.
Do you create interactive or digital-first content?
Yes. We produce interactive HTML presentations, animated infographics, and digital content for email, web, and mobile.
How do you handle MLR review for visual content?
All visual outputs include annotated reference lists, source documentation, and compliance notes.
Still have questions about evidence communication?
Book a 20-minute scoping call. We’ll review your situation and suggest the fastest path forward.
Book a scoping call →
Browse all services
Data stuck in
the wrong format?
the wrong format?
Share your evidence and target audiences — we’ll propose a multi-format content plan within one week.
AI infrastructure
AI-powered.
Expert-validated.
We built AI workflows into our daily practice — not as a marketing claim, but as the infrastructure that lets our medical experts deliver faster without cutting corners.
Research
Structured PubMed queries with narrative or table outputs
Monitoring
Weekly literature digests by drug, target, or topic
AI-Enhanced EDC
Advisory board transcription + structured AI summary
Fact-Checker
Claim verification against your source documents
AI accelerates. Our experts validate.
Every output goes through expert medical review before it reaches your team. AI handles structure and speed — we handle scientific judgement and MLR readiness.
// Query: key oncology visual abstracts ESMO 2024
search("visual abstract oncology congress", {
years: [2024, 2025],
output: "structured_table"
})
// 580 records → 24 relevant
Processing 580 abstracts...
Content Opportunity
ESMO 2024: 24 high-impact abstracts in your TA lack visual summaries. Top priority: LBA-42 (durvalumab + tremelimumab OS update). Recommended formats: visual abstract, MSL deck insert...